The One Question Every Organization Should Ask
THE MEASURING STICK If the senior living industry was being graded on Customer Satisfaction and the measuring stick was whether […]
The Thrill of Victory or the Agony of Defeat?
It’s the championship game. One team will win and the other will lose. The winning team will stay on the field and get the most publicity. The losing team will head to the locker room. As players, one team will witness the thrill of victory and the other the agony of defeat.
One Size Marketing Does Not Fit ALL
When it comes to marketing, we are all different. The “one size fits all” is a great marketing campaign for […]
Mystery Shopping – It’s Not Enough
How many times have you lost a client because mystery shopping did not change their current state? Has the client ever stated, “We expect to see an impact if you plan to renew our contract”? Many times, our clients expect us to wave our magic mystery shopping wands and positively affect their current situation.
If I had Only Known
Elmo, owner of Elmo’s Pizza Shack, opens up his local newspaper Saturday morning and is surprised to find a review of his restaurant; he had no idea a critic had come into the place. Unfortunately, he is shocked even more by what the critic has to say.
Selling – The Numbers Don’t Lie
Selling is a Numbers Game – Or is it? The numbers don’t lie, but are they hiding the real truth? […]